Since 2017San FranciscoNew YorkLondon
Book a Diagnostic Call.
A 30-minute conversation with a senior partner — not a discovery call, not a screening rep. We use it to pressure-test your capital readiness, model the work, and tell you on the spot whether a fractional engagement makes sense. You leave with a sharper read on your numbers either way.
Tell us where you are
A short brief — read by a partner, not a parser.
Six fields take about 90 seconds. Your inputs route the brief to the partner whose sector and stage match most closely — that partner reads it before the call and walks in already briefed.
- Format 30 minutes · video · one partner
- Who calls Senior partner, never an associate
- What we cover Readiness, gaps, scope, fit
- What it costs Nothing — the diagnostic is complimentary
“The first call was with David himself. No junior handoff, no slide deck — just a clear-eyed read on what we had and what we were missing before our Series B.”
— Priya Anand, CFO, Lattice Logistics (Series B, $42M, 2024)
Why founders book this
Forbes Finance Council, 2022 – 2024 · 4.97/5 average across 487 verified G2 and Clutch reviews · Operating advisor to two of the top twenty-five Y Combinator alumni and eleven Inc. 5000 honorees.
Before you book
Five questions founders actually ask before submitting.
Short answers. We would rather lose a lead with clarity than win one with varnish.
- What does this call actually cost me?
- Nothing. Thirty minutes of a senior partner's time, no invoice, no obligation. If we end up working together, the cost of the diagnostic is credited against the first sprint.
- What happens in those 30 minutes?
- A pressure-test of your capital readiness — runway, unit economics, board narrative, gaps before your next raise or hire. We sketch the work, give you a candid read, and tell you in plain English whether a fractional engagement is worth your time. You leave with a written summary within 48 hours.
- What about confidentiality and conflicts?
- Every brief is treated under our standard NDA, which we countersign before any detailed financials are shared. We do not represent two operating companies in the same sub-sector within a rolling 24-month window — if we have a conflict on your space, we say so on the first reply and refer you to a firm that does not.
- Who reads the brief — a person or a system?
- A person, and a senior one. The partner whose sector match scores highest is the one who replies. There is no SDR routing, no automated qualification, no CRM scoring. The six fields are how we route the brief to the right human, not a way to filter you out.
- Will you actually tell me if I'm not a fit?
- Yes. About a quarter of diagnostic calls end with a direct "you don't need us yet — here is what to do first." We would rather earn the right to the next conversation than burn our credibility closing work that won't move your numbers.
The next move
Book the 30-minute diagnostic.
Every submission is read by a senior partner before reply. If a fractional engagement is the right call, we will tell you on the call — and what the first 90 days would look like.
Book a Diagnostic Call